No.12 · 2 min read
More content won’t fix this.
You’ve tried. You posted for a few weeks. You hired someone to run your LinkedIn. Maybe you filmed a batch of videos that are still sitting…
Notes
On presence, and being read well.
Short pieces on how to show up — on camera, in the room, before you say a word. Written to be used.
No.11 · 2 min read
AI can write your posts. It can’t make you good on camera.
Written content keeps getting cheaper. On-camera credibility keeps getting scarcer. Put your effort on the thing that can’t be faked.
No.10 · 2 min read
What one filmed conversation actually becomes.
75 minutes on camera. A month of presence out the other side. Here’s the whole pipeline, start to finish.
No.09
How to be read as ready before you say a word.
The room starts deciding before you speak. A few deliberate moves change what it decides.
No.08 · 2 min read
Walking into a room where nobody knows you yet.
You don’t need to work the room. You need one sentence, better questions, and a real next step.
No.07 · 2 min read
How to show up well on video when you’d rather not be on video.
Six fixes that change how you read on camera, and the one mental shift that matters more than gear.
No.06 · 2 min read
The 30-second read.
What a room decides about you before you finish your first sentence — and the short list that decides it.
No.05
Dress for the job above the one you have.
Promotion decisions involve picturing you at the next level. Make the picture easy.
No.04 · 2 min read
The ROI of being impossible to ignore.
The case for treating a founder’s public presence as a company asset — the kind that belongs on a budget line.
No.03 · 2 min read
Media training isn’t just for crises.
The moments that decide things — keynotes, board seats, raises, press — reward preparation on camera, before the moment.