No.13 · 8 min read
The Presence P&L: why being impossible to ignore pays.
The full business case: 6 lines on the ledger where presence pays, the honest cost side, why it compounds, and a 10-minute audit you can run on yourself today.
Notes
On presence, and being read well.
Short pieces on how to show up — on camera, in the room, before you say a word. Written to be used.
No.12 · 2 min read
More content won’t fix this.
You’ve tried. You posted for a few weeks. You hired someone to run your LinkedIn. Maybe you filmed a batch of videos that are still sitting…
No.11 · 2 min read
AI can write your posts. It can’t make you good on camera.
Written content keeps getting cheaper. On-camera credibility keeps getting scarcer. Put your effort on the thing that can’t be faked.
No.10
What one filmed conversation actually becomes.
75 minutes on camera. A month of presence out the other side. Here’s the whole pipeline, start to finish.
No.09 · 2 min read
How to be read as ready before you say a word.
The room starts deciding before you speak. A few deliberate moves change what it decides.
No.08 · 2 min read
Walking into a room where nobody knows you yet.
You don’t need to work the room. You need one sentence, better questions, and a real next step.
No.07 · 2 min read
How to show up well on video when you’d rather not be on video.
Six fixes that change how you read on camera, and the one mental shift that matters more than gear.
No.06
The 30-second read.
What a room decides about you before you finish your first sentence — and the short list that decides it.
No.05 · 2 min read
Dress for the job above the one you have.
Promotion decisions involve picturing you at the next level. Make the picture easy.
No.04 · 2 min read
The ROI of being impossible to ignore.
The case for treating a founder’s public presence as a company asset — the kind that belongs on a budget line.